SOFT SAVING: GEN Z’S FINANCIAL PHILOSOPHY

Soft Saving: Gen Z’s Financial Philosophy

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed an acquainted pattern: make progressively, conserve aggressively, get a home, and plan for retired life. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing only on long-term accumulation, this generation is focusing on equilibrium, h

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